RELOCATION

CASE STUDY: Relocation of Customer Service Center

Industry:
Global Logistics Services Provider
Company Size:
200+
Project Location:
Germany / Poland
Problem Statement:
Due to the global financial crisis of 2011, our customer was forced to significantly reduce costs across all locations and departments. Special attention was given to the customer service department: the headcount had been massively increased over the past years, but customer satisfaction was extremely high due to the responsiveness of the customer service team – which was crucial to retain the existing customer base.
STREAMLINERS’ Approach and Solution
Meeting:
Get high-level overview of headcount and cost structure in customer service center
Deep Dive:
Understand current factors for high customer satisfaction; analyze and map all processes and workloads of customer service center
Hypothesis:
The customer satisfaction was not tied to certain key players with special care or knowledge, but to the fact that the department was heavily staffed. Since English was used with most customers, the relocation to a low-wage country would immediately result in massive cost savings.
Project:
1 consultant
12 weeks
Deliverables:
All sub-processes in customer service center mapped and described
Relocation study performed, new location selected
New customer service center in low-wage country (Poland) established
Bottom Line Impact:
Customer satisfaction retained at high level
Annual total savings of ~$500K

Relocation Study Low-Wage Countries

 

Fees vs. Bottom Line Impact