For decades, our customer used to supply their European customers in 15+ countries through direct deliveries from the US. The minimum order quantity was 10 US standard pallets (equivalent to one 20' container) and transit times would take up to 6 weeks, depending on the destination in Europe. Due to increasing competition on the specialty chemicals market, our customer was forced to set up a smarter, less expensive and faster way to supply their European customers with smaller minimum order quantities. If they would not improve their supply chain to their overseas customers, European sales volumes would be at tremendous risk in the near future.
