Due to globalization effects and Asian competitors pushing their products on the European market, our customer, a global steel manufacturer, was forced to reduce their production and logistics costs in order to remain competitive. One of our customer's strong export markets had historically been the UK, but due to it's geographical location, cost pressure had been increasing over the past years. If we would be able to reduce the logistics and in particular the distribution costs from their German plants to the UK by approximately 20%, our customer should get into a better competitive position and secure their sales volumes in the UK.
