After years of substantial growth in the field of tandem and e-bikes, our customer, a European e-commerce company, faced two challenges that threatened their sales volumes in Europe: increasing purchasing prices and limited import quotas for bikes from China. If our customer would not find ways to reduce purchasing and logistics costs for the bikes from China, they would be forced to develop a completely new supplier base and supply chain in an alternative low-cost country (e.g. Thailand) or lose substantial business to competition.
